Rasta Escott EL is a talented designer with a solid eye for design and a wide range of experience in everything from corporate identity, direct mail, national sales and promotions to print, packaging with strong web design. Rasta has been freelancing for the past several years working on big name clients such as Yellow Cab, Yum Corporation, ie Taco Bell KFC. Rasta also has alot of experience as an art director on both the agency and corporate side. He is also more than proficient in Illustrator, InDesign and Photoshop, with an host of other creative applications to aid in his creative onlook which is sure to impress. He is available immediately for freelance and contract work.
Rasta Asaru Escott EL was born and raised in Los Angeles, California, where he currently resides and creates. Escott EL’s inspiration came at an early age when he found himself intrigued by the various elements, textures, and colors of materials. During this curious time, Escott EL began to mimic these objects on paper, while teaching himself how to sketch, draw and use color.
Escott EL’s creative desires continued into high school, where he advanced from sketching and drawing on paper to graffiti art. As a graffiti artist, his unique blend and arrangement of color complemented his abstract designs.
After high school, Escott EL was offered tutelage at Otis Parsons Art Institute, where he would get his first interaction with fellow artists. His experience at Otis, although short, was a memorable one. “One of my instructors informed me that my approach and process for creating was wrong. The instructor’s statement allowed me to analyze my work and the work of others. I began to notice the differences in our work and saw that most of the other students’ work were of similar styles and lacked individuality.
In fact, even the use of color was the same. Coming from a graffiti background, I felt like my creative freedom was being taken away from me.” From then on, Escott EL began to embrace his freedom to create and continued on his own.
After connecting with a fellow artist named Greg Chaney, they had a brief conversation, where Greg actually taught Rasta how to create sculpture over the telephone. From that telephone conversation forward, Rasta created his first bust and started his artistic work in the medium of sculpture and creating for various galleries and festivals.
In 1995, during an Art Festival, Rasta met fellow artist, Charles Dickson. Dickson, offered Rasta an apprenticeship at The Dickson Studio. During Rasta's apprenticeship at The Dickson Studios, he would learn how to breakdown and manipulate materials.
In 2000, Escott EL began to try his artistic eye in film and digital rendering, to further capture his creative ideas. It was in those moments that he found himself intrigued with photography and the platforms that came with them. “I found that taking pictures of my own work felt more complete compared to what the work really represented. In most cases, my works shot by other photographers would be missing important details, so I learned digital photography, lighting
and graphic design.